In-person Bachelor in Marketing
Explore how organisations understand audiences and develop their presence in digital markets.
In-person Bachelor in Marketing — Overview
Explore how organisations understand audiences and develop their presence in digital markets. The 3 years course covers Marketing foundations / Consumer behaviour. This route uses in-person teaching.
Business foundations, case analysis and applied projects support your learning. Select a study format to compare its duration, curriculum and tuition.
In-person bachelor’s programme
Learning outcomes
- Apply subject methods to a clearly defined business problem.
- Test results and document the evidence behind management decisions.
- Complete a project with a clear account of individual contribution.
Digital Business pathway
In-person Bachelor in Marketing — Curriculum
In-person study
Year 1
- Consumer behaviour
- Market research
Year 2
- Brand and communication
- Digital and content marketing
Year 3
- E-commerce and customer journeys
- Marketing measurement
Learning & assessment
In-person study combines business cases, data workshops, group projects and supervised practice.
Assessment combines module assignments, documented practical work and a final project with an oral presentation. Projects are assessed for analytical accuracy, evidence, communication and independent contribution.
Entry & application
Provide your secondary school qualification, transcripts and a statement of study goals. Relevant previous study or professional experience can support an advanced-entry review.
Apply by 20 December 2026
Instalment payments are available. The schedule and payment methods will be specified in the admission and fee notice.
Apply now →Admission scholarships
EURISS selects applicants on merit. Applicants may apply for an admission scholarship of €1,000–€5,000 based on their individual circumstances. Applications are assessed by the Institute; the final outcome is specified in writing in the admission letter.
Apply now →