In-person MSc in Marketing
Explore how organisations understand audiences and develop their presence in digital markets.
In-person MSc in Marketing — Overview
Explore how organisations understand audiences and develop their presence in digital markets. The 2 years course covers Marketing foundations / Consumer behaviour. This route uses in-person teaching.
Business foundations, case analysis and applied projects support your learning. Select a study format to compare its duration, curriculum and tuition.
In-person master’s programme
Learning outcomes
- Apply subject methods to a clearly defined business problem.
- Test results and document the evidence behind management decisions.
- Complete a project with a clear account of individual contribution.
Digital Business pathway
In-person MSc in Marketing — Curriculum
In-person study
Semester 1
- Business Research Methods and Academic Writing
- Business Data Analysis and Statistical Methods
- Financial Analysis and Business Decisions
- Corporate Strategy and Organisation Management
- Business Ethics, Compliance and Data Governance
Semester 2
- Business Modelling and Scenario Analysis
- Enterprise Risk Management and Internal Control
- Business Information Systems and Data Visualisation
- Marketing Strategy
- Advanced Consumer Research
Semester 3
- Project Management and Organisational Change
- Investment Appraisal and Performance Management
- Applied Research and Final Project Design
- Brand and International Marketing
- CRM, Marketing Analytics and Automation
Semester 4 · Professional practice & final assessment
Professional practice, a practice report, final project or dissertation, and an oral defence. A relevant workplace project may support the practice component, subject to academic assessment.
Learning & assessment
In-person study combines business cases, data workshops, group projects and supervised practice.
Assessment combines module assignments, documented practical work and a final project with an oral presentation. Projects are assessed for analytical accuracy, evidence, communication and independent contribution.
Entry & application
Provide your relevant bachelor’s qualification, transcripts, CV and a statement of study goals. Professional experience and previous project work support the assessment of your preparation.
Apply by 20 December 2026
Instalment payments are available. The schedule and payment methods will be specified in the admission and fee notice.
Apply now →Admission scholarships
EURISS selects applicants on merit. Applicants may apply for an admission scholarship of €1,000–€5,000 based on their individual circumstances. Applications are assessed by the Institute; the final outcome is specified in writing in the admission letter.
Apply now →